Montevideo was born during endless midnight conversations in the bars and cafes of South America about life, art, and the world.
Now based in Los Angeles, Montevideo is a collective of friends, designers, artists, filmmakers, and community builders from North and South America, spanning different continents, languages, and ways of seeing the world.
Though geography, history, and those who wield power irresponsibly may try to separate us, we believe in building bridges, not walls. Ordinary people have the tools needed to build these bridges—between cultures, histories, and peoples—and we think dialogue is our best tool in this work.
That's why nothing makes us happier than when our apparel leads you to have a conversation with a stranger, a neighbor, a family member, or someone you’ve never seen yourself in before. We started Montevideo because we think what you wear goes deeper than what people see. It also tells a story about who you are and what you believe.
Even if only in a small way, we hope rocking Montevideo apparel helps you tell your own story in this crazy, immense, noble world we call home.
Thank you for rocking with Montevideo!